Psychological Properties of Colours


Red, blue, yellow and green are the four psychological primary colours. These colours can relate to certain emotions. The colour red relate to the body, blue the mind, feelings and emotions in the colour yellow and green a balance of all other three. According to what context the colours are used in, they can leave either a positive or a negative impact on the viewer







Red being such a vibrant and bold colour portrays itself as a powerful and dominant colour. Red can relate to courage, strength, love, etc. but can also relate to negative emotions like aggression, pain and defiance.





Blue is a very majestic colour. It is usually related to intellect. Blue portrays a very cool and calming feel. The colour blue is usually used by insurance companies in their graphics as it shows a sense of trust. Although it has its positive aspects, blue can also portray negative emotions such as coldness and unfriendliness.




Yellow can be related to friendliness. This colour is widely used to create a tone of fun in ones graphics. Yellow is a colour that tries to reach out for people’s emotions and gives a sense of happiness. Alternatively, yellow can also be used to show irrationality and fear. Yellow can be considered a very powerful psychological colour because it stimulates one’s emotions.




Green can be described as a balanced colour. It reassures us on a primitive level as it portrays nature’s beauty. Green is a natural harmonious colour. It brings tranquility and reassurance. When it’s used negatively, green can make the graphics look bland or even boring.