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UX Airline Project

  • Jul 10
  • 2 min read

Usability Test

Usability testing is a technique used in UX design to evaluate a product experience by testing it with users, following predefined tasks. It is one of the most powerful tools in the UX designer’s toolkit. It allows us to gain rich insights directly from the user.In the following video I have conducted a usability test on two competitive airlines to gather information and find possible pain points, mental model/conventions etc.


Affinity Diagram

An affinity diagram is a tool used to organise and analyse pieces of information by grouping them based on their similarities and relationships. Affinity diagrams help us make sense of large volumes of unorganised data. They are also a powerful way to get people from different departments aligned in their understanding of how users experience a product or service.

Using the notes taken from the Usability Tests I have grouped them together on Miro.

Please zoom and scroll or open at full page to read the text:


Customer Journey Map

The customer journey map is a visual representation of the 'average' user journey you have uncovered through your research. Done well, the customer journey map will allow viewers to quickly empathise with the user’s experience, by relaying key aspects of the journey and bringing them to life.

Using a combination of various interviews I have created the following Customer Journey Map using Miro.

Please zoom and scroll or open at full page to read the text:


Flow Diagram

A flow diagram maps out every interaction and every screen state in a process. It’s a key part of the design process that happens before screen design. The reason we make a flow diagram first, without actually designing the screens, is because it helps us figure out the problem in stages. If you go straight to sketching your screens, you’re figuring out too many elements at once.


Interaction Design

The purpose of this project is to figure out exactly how your designs will work on paper, before creating your digital prototype. Don't underestimate the power of simple pen and paper sketches. Simple (and sometimes messy) sketches are really useful when generating ideas! They allow you to quickly hash out several iterations before you commit to any one design.


Prototype

Prototypes are a critical step in the design process. They allow you to test your solution with users before going through the expense of software development. A medium-fidelity prototype will simulate the experience of a working product, allowing you to test important aspects of the solution including the flow, screen layouts, copy and key interactions.


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