Usability Test Usability testing is a technique used in UX design to evaluate a product experience by testing it with users, following predefined tasks. It is one of the most powerful tools in the UX designer’s toolkit. It allows us to gain rich insights directly from the user.In the following video I have conducted a usability test on two competitive airlines to gather information and find possible pain points, mental model/conventions etc. Affinity Diagram An affinity diagr