Overview This is a small process breakdown showing how I move from a rough layout idea into a 3D scene and then into a finished, production-ready creative. The goal is speed with consistency: build a reusable 3D setup (chips/cards/roulette forms) so I can generate variations and keep a cohesive look across outputs. Brief Create a “New & Improved Rakeback System” visual that feels premium and casino-native, using recognisable game elements (chips, cards, roulette) while keepin

First step is always a good idea to sketch your ideas out on pen and paper. I wrote down a few themes and chose the one that struck me most, lazy cats. Next steps I'mthinking about the animation, which for now is still on paper, which I then took to Photoshop to create the keyframes. When I am finished with the base animations, the next step will be in AfterEffects for the effects that come...afterwards. For now we have these 3 cuddly critters. The sleeping cat on the green b

Usability Test Usability testing is a technique used in UX design to evaluate a product experience by testing it with users, following predefined tasks. It is one of the most powerful tools in the UX designer’s toolkit. It allows us to gain rich insights directly from the user.In the following video I have conducted a usability test on two competitive airlines to gather information and find possible pain points, mental model/conventions etc. Affinity Diagram An affinity diagr

Overview This is a concept exploring a mobile-first live roulette overlay for a “Roulette Lite” table. It focuses on outside bets (Red/Black, Odd/Even, 1–18/19–36), a simple number mode, and clear round states under time pressure. Brief Design a clean, thumb-friendly mobile UI that lets players place simple roulette bets quickly and confidently during a timed betting window. The interface should keep the live video as the hero, surface recent results, and make it obvious when

Overview When producing iGaming creatives at high volume, repeating stock imagery quickly becomes obvious and limits variation. To solve this, I use a lightweight 2D→3D pipeline that lets me create one clean asset and then generate many consistent variations (angle, lighting, crop) without redesigning from scratch. ​ Goal Create reusable 3D assets that can be rendered in multiple angles/lighting setups and reused across creatives while staying consistent in style. ​ My role I

In the office we always had a problem when creating generic casino designs since there was always a high volume of such briefs. Stock images can only take you so far without having to repeat the same imagery. We needed a solution to create varied generic banners, efficiently.​ My idea was to create 3D assets that would be easy to reproduce in different angles and lighting, thus having unlimited options and keeping the designs uniform.​ Goal​ Create 3D assets of generic casino