The main objective of Bauhaus was to combine art, craft, and technology. Machines were considered a positive element, and therefore industrial and product design were important features. His philosophy was that form follows function.
The founder, son and grandson of architects, Walter Gropius, called for a reform in the art process, learning again from how to handle materials and handicrafts. This was emphasised by simplified forms and clean lines, and qualities of light and airiness.
Gropius had a very undistinguished education, going to university but left without a degree, and relying on co-workers and collaborators as he himself could not draw. Despite this he taught at Harvard University’s School of Design.
His designs, both in print and in materials, were often rectangular or very simple geometry. He favoured primary colours, and linear and horizontal elements.
Herbert Bayer was first a student, and then a teacher at the Bauhaus, and created an alphabet composed of one set of geometrically constructed letters, omitting capital letters arguing that upper and lower case had no place in design.
The school favoured san serif fonts. The most popular of which was the Futura family, comprising fifteen alphabets, four italics, and two unusual display fonts.
Bauhaus. 2016. Bauhaus. [ONLINE] Available at:http://www.slideshare.net/GabrielaSteigleder/bauhaus-408230. [Accessed 08 January 2016].